Visual Rhetoric

        The campaign videos we watched in class today between Romney and Obama had very different approaches with visual rhetoric.
         In Romney's video he opened with the statement, "I believe this is the land of opportunity. I believe that if we restore the principle of opportunity and hope, it will give everyone a fair chance." To show a visual of this they out in pictures of the olympic games. These pictures are a symbol of the opportunity in America. Throughout the video Romney is sitting right next to his wife. They talk very much about Romney's family and his past. By doing this they are showing all of his care and love for the things he is committed to. One thing his family said about him was that he is "cheap." This is appealing to the white male conservatives. Although this comment could be taken as Romney will only spend the US money wisely, others could have taken it as no money will be spent and therefore no change will be made. This brings me to Obamas video.
          Obama opened his video with the historic events that occurred during his presidency. He also stated, "we have been through a lot together." All of this was included to show how Obama has handled the tragic events that have occurred while he was President. One thing that is different in Obamas video is that, Michelle and him do not sit next to each other at all in the video. They both do talk about similar things. They talk about his rough past. By talking about Obama's past they are showing how rough he had it. This is appealing to the lower classes. Another huge part of Obama's video was the showing of Bin Ladin's death. Although that was a big part a bigger part was when he was standing next to the twin tower location. This appeals to the US populations because he is showing his respects not only to the lost but to the whole nation.
          All in all, both videos showed that these men can become a great President and how they will lead the country. They both appealed to all the US voters.